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El modelo de la mayoría de las leyes estatales posteriores: derechos de los consumidores, exclusión voluntaria de la publicidad dirigida, la venta y la elaboración de perfiles, consentimiento previo para los datos sensibles y evaluaciones de protección de datos.

The law in brief

The Virginia Consumer Data Protection Act (VCDPA) is Virginia's comprehensive consumer privacy law. It has been in effect since 1 January 2023. Like the other state laws built on the same model, it gives Virginia residents rights over their personal data and puts duties on the businesses that decide how that data is used (controllers) and on the vendors that handle it for them (processors).

El modelo de la mayoría de las leyes estatales posteriores: derechos de los consumidores, exclusión voluntaria de la publicidad dirigida, la venta y la elaboración de perfiles, consentimiento previo para los datos sensibles y evaluaciones de protección de datos.

A quién se aplica

  • Empresas que tratan datos personales de residentes del estado por encima de los umbrales de la ley. Los umbrales, las exenciones y las reglas sobre datos sensibles varían según el estado.
  • The thresholds usually turn on how many Virginia residents' personal data a business handles in a year, and whether it earns revenue from selling personal data. Check the statute for the exact figures.
  • Like most state privacy laws, it exempts some organizations and data, commonly including data already covered by HIPAA or the Gramm-Leach-Bliley Act, and data about people acting in an employment or commercial capacity.

What it requires

A clear privacy notice

Publish a privacy notice describing the categories of personal data you process, why, what you share and with whom, how consumers can use their rights, and how to appeal.

Collect only what you need

Limit collection to what is adequate, relevant and reasonably necessary for the purposes you disclosed, and secure it with reasonable safeguards.

Datos sensibles

Get the consumer's opt-in consent before processing sensitive data, such as health information, biometric or genetic data, precise geolocation, and data about a known child (for whom parental consent is needed).

Contracts with processors

Bind each processor by contract to your instructions, confidentiality, deletion or return at the end of the service, and help with audits and assessments.

Honor opt-outs

Stop targeted advertising, sales and, where covered, qualifying profiling for consumers who opt out, and check whether the law requires you to honor universal opt-out signals such as Global Privacy Control.

Data protection assessments

Document an assessment before processing that presents a heightened risk, such as targeted advertising, selling personal data, processing sensitive data, and certain profiling.

Derechos de las personas

Virginia residents can generally ask a business to confirm and access their personal data, correct it, delete it and get a copy in a portable format, and can opt out of targeted advertising, the sale of their data, and profiling that produces legal or similarly significant effects. Businesses generally have 45 days to respond, extendable once. Residents can usually appeal a refusal.

Enforcement and penalties

La aplica el Fiscal General de Virginia. Las infracciones conllevan sanciones civiles fijadas por la ley.

What to do first

  1. Check the thresholds against your Virginia consumer numbers and any data sales.
  2. Map the personal and sensitive data you hold about Virginia residents.
  3. Update your privacy notice and add the opt-out routes the law requires.
  4. Set up requests and appeals within the response deadlines.
  5. Put VCDPA-ready terms in processor contracts.
  6. Build one program for all state laws, then add Virginia's departures.

Checked against the official text on 28 September 2026. Quotations are the operative words of the law, linked to the article they come from; the official text is the authority. This brief is written by the Association for practitioners and is not legal advice.

Novedades recientes

Aún no hay nada que informar. Regulatory Watch enumera las nuevas normas, medidas de cumplimiento y decisiones judiciales a medida que llegan.

Fuentes

Biblioteca de regulaciones

Todas las leyes estatales de privacidad de EE. UU., en un mapa

24 estados tienen una ley integral de privacidad en la biblioteca, junto con las leyes de la UE, del Reino Unido, federales de EE. UU. y globales: 102 en total, cada una explicada en palabras sencillas con sus fuentes. Seleccione un estado para ver qué se aplica allí.

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