FTC orders airlines, ride‑sharing and food‑delivery firms to disclose personalized pricing methods

O que aconteceu

The Federal Trade Commission issued orders to nine major airlines, ride‑sharing companies and food‑delivery firms requiring them to submit detailed information on how personal data is used to set prices and compensation. The agency says the data will be used to study personalized pricing practices. The press release was published on 2026‑10‑28.

Por que isso importa para confiança e conformidade

• Its status is announced. It is not law yet. Track it, but do not treat it as an obligation.
• The action signals heightened FTC scrutiny of personalized pricing that relies on personal data.

Who is affected

Recommended actions

1. Check that privacy notices describe the practices this addresses.
2. Inventory AI or automated decision systems in scope and their assessments.