PRV-240Privacy & Data Protection
Privacy in Marketing: Consent, Lists and Campaign Compliance
What you leave with
A marketing consent standard and a list-scrub procedure: opt-in cleansing, suppression against opt-outs and Do Not Sell, consent expiry, purchased and event lists, B2B versus B2C rules across GDPR, PECR, CAN-SPAM and TCPA.
Same obligation, two realities
Early-stage and SMEthe founder emails the CRM export.
EnterpriseMAP integrations, agencies, and a suppression sync nobody owns.
How the course runs
- The obligation: where the responsibility comes from, cited by section.
- Two realities: how it is met in a small organisation and in an enterprise.
- The method: step-by-step practice with templates and edge cases.
- Paired labs: complete the one matching your work, read the other.
- Artefact and assessment: submit the artefact; a rubric and a short scenario quiz decide the certificate.