AIW-201Applied AI at Work
Practical Application of AI in Marketing
What you leave with
An AI marketing playbook: your team's use cases, each with its prompt pattern, its benchmark and its compliance check, plus the approved-tool rule.
Same obligation, two realities
Early-stage and SMESmall team: you are the whole review chain, so the checks live inside the prompt and the checklist.
Enterpriselegal, brand and data owners each hold a gate, so the playbook routes work to the right one.
How the course runs
- The obligation: where the responsibility comes from, cited by section.
- Two realities: how it is met in a small organisation and in an enterprise.
- The method: step-by-step practice with templates and edge cases.
- Paired labs: complete the one matching your work, read the other.
- Artefact and assessment: submit the artefact; a rubric and a short scenario quiz decide the certificate.